Made in China – About international supply chains and alternative sourcing
From children's toys to coffee machines and jeans: [...]
How Chinese online platforms are influencing European trade
Google input: "buy sweatpants". The first two results: [...]
These are the top 5 topics in B2B purchasing of the future
Author: Viktoria Grimm, Project Manager at ECC KÖLN B2B retail [...]
Crisis mode – opportunity mode. A look at retail and consumers under stress.
Author: Dr. Ralf Deckers, Division Manager at IFH COLOGNE (to [...]
Artificial intelligence in the B2B environment
Author: Dr. Ralf Deckers, Division Manager at IFH KÖLN Are [...]
Brochure advertising is a crisis winner
Author: Jens-Peter Gödde, Senior Project Manager at IFH COLOGNE Persistently [...]
Supply-centered buying: How inflation affects supply and demand. Low-priced items remain a particular focus for consumers!
Author: Andreas Riekötter, Managing Director IFH MEDIA ANALYTICS Although inflation [...]
Recognize sustainable products: What you should look out for
Sustainability and low prices do not have to be a [...]
Increase sales in retail: 5 helpful tips
Generating enough sales at the end of the month to [...]
The true cost of Facebook advertising
Ads on Facebook are the panacea of choice for many [...]
