Welcome to the IAW Trade Fair
We are your leading platform for promotional and imported goods. As an event that takes place twice a year, we attract around 6,000 trade visitors from a wide range of retail sectors and around 80 countries. Over 300 international exhibitors from almost 30 countries present themselves on our 30,000 m² of exhibition space. The IAW trade fair in Cologne is the ultimate meeting place to discover the latest trends and products in the world of retail.
The countdown is on:
News from the IAW Trade Fair
Multichannel platform for international retail: the 39th IAW trade fair gets underway
International, diverse and innovative: from September 2 to 4, 2025, the 39th International Trade Fair for Retail Promotions and [...]
Building bridges in retail for 20 years: Successful conclusion of the 38th IAW trade fair
A beacon in a tense market environment: On March 13, 2025, the 38th International Trade Fair for Retail Promotions [...]
Valuable insights from the world of retail: the e-commerce arena at the 38th IAW trade fair
The world of retail is changing fast: new innovations, tools and methods are entering the market every day, offering [...]
