International Trade Fair for Retail Promotions and Imports

04. – 06. March 2024 (Mo-Mi)

More exhibitors, top visitor numbers, more great ideas: IAW celebrates a highly successful autumn trade show

The multi-channel platform in Cologne attracts 5,000 purchasers from 66 countries • Despite inflation: promotional goods provide retailers with healthy sales and margins • In focus: forward-looking topics such as AI, e-commerce and new sourcing strategies The 35th International Trade Fair for Retail Promotions and Imports (IAW) in Cologne has concluded with top visitor numbers. Almost 5,000 purchasers from around 66 countries highlighted the international character of this multi-channel platform, and provided the exhibitors with strong sales. With 290 suppliers (four per cent more than in spring 2023) from 24 countries, the 30,000 m² of exhibition halls 6 and 9 were well-booked. Fresh product ideas for the coming season and the upcoming Christmas trade were also contributed by the 65 first-time exhibitors, including companies from Belgium, France, Italy, Poland and Turkey.

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IAW Trade Fair – Best Deals in Retail- explore more than 30,000 m² of product diversity

Twice a year, the central shop window for buyers from all over Europe opens in Cologne in halls 6 and 7. The International Promotional Goods and Import Fair (IAW-Fair) is launched as the leading international order fair for promotional products, remnants, seasonal impulse articles, trend articles and the volume business. Indispensable for buyers, to be inspired by the maximum variety and to order goods for a whole season. Also for the providers, to address completely new customer groups.

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