The 37th edition in Cologne presents itself with a new branding at the beginning of September 2024
A shared vision, a motivated team and boundless creativity: from now on, the IAW trade fair will present itself to the world of retail and beyond with a new and fresh branding.
The first new feature cannot be overlooked: The new logo. It remains simple and memorable and is an adaptation of the previous logo, bringing it into the present day. A strong red fills the three striking familiar letters in conjunction with the new figurative mark, which has a high recognition value. In future, this will also stand alone as a symbol of IAW as a dynamic and integrative multi-channel platform for the retail sector. The lines are clear and straight, and an extended color palette for different areas of application rounds off the modern, fresh look.
But the new branding will by no means be limited to the exterior: the trade fair itself will also be given a new look with fresh ideas and ingenious projects. The organizers are working hard to create an even better experience for all exhibitors and visitors and to significantly improve the quality of the experience.
With its current claim ‘Place to B-usiness’, the next IAW trade fair will return to its usual Tuesday to Thursday schedule in its main halls 6 and 9 at Koelnmesse from September 3 to 5. Over 6,000 visitors from all branches of trade and around 80 countries are once again expected at the 37th International Trade Fair for Promotional Products and Imports. 300 exhibitors, with a high proportion from other European countries, will be presenting the latest trend articles, imported goods and stocklots, which will generate new sales for retailers and, thanks to aggressive pricing, lucrative margins.
In addition, the highly established E-Commerce Arena will also enrich the event. Over all three days, more than 20 speakers will report on their experiences and knowledge from the e-commerce industry. The program is organized in cooperation with GKS-Handelssysteme/Restposten.de. The Zentrada Forum will also take place on the second day. Trade visitors can already register for free tickets on the website www.iaw-messe.de.
