The Trade Fair:
Facts & Figures

Your exclusive industry showcase for high-caliber buyers from Germany and Europe. As a trade visitor event, it brings together the top retail professionals from all sectors and offers access to a wide range of product categories that have the potential to boost your business. But the IAW is much more than just an order fair. It acts as a reliable trend barometer for the retail sector, highlighting innovative sales channels. It also serves as an indispensable networking platform. The right partners come together here, particularly in the private label sector, where the focus is on the production of high-margin own brands, and in e-commerce, where the best tools for online stores are in demand. Find out how the IAW trade fair can lead your business into the future.

For exhibitors: 07.00 – 19.00
For visitors: 09.00 – 18.00
Third day of the fair until 17.00

Tickets are only available online.

Detailed information on arrival and stay can be found via the following link

Arrival and stay

Visitors are not permitted to take large suitcases, trolleys and rucksacks into the exhibition halls. Please hand them in at the checkroom for a fee. This also applies to very large, obviously empty bags. Briefcases, handbags and pilot’s cases the size of flight luggage (approx. 55 x 40 x 20 cm) are permitted

Animals are not permitted on the entire exhibition grounds.

Please note that smoking is not permitted by law in closed rooms and therefore also in the halls of the IAW trade fair! Covered smoking areas are available in the outdoor areas of the halls.

The house and site rules of Kölnmesse apply.

Discover a variety of exhibition areas at the IAW trade fair that are specially tailored to the needs of different sectors. From food and electronics to fashion and home accessories – here you will find everything a retailer’s heart desires. Immerse yourself in the world of innovation and benefit from a comprehensive overview of the latest trends and products.

Koelnmesse – your leading partner for over 60 international trade fairs and 2,000 congresses, is not only the largest organizer of trade fairs on one site, but also the undisputed number 1 trade fair venue for more than 25 different sectors of the economy.

With a total of 11 halls offering over 284,000 m² of exhibition space and more than 17,000 parking spaces for visitors and exhibitors, Koelnmesse stands for first-class events and unparalleled service quality. Koelnmesse includes 37 restaurants, snack points and cafés to enhance your trade fair experience.

Koelnmesse is centrally located in the heart of one of Germany’s most dynamic business locations. Its proximity to the commercially strong BeNeLux countries and the high purchasing power in the densely populated metropolitan region of NRW make Koelnmesse the first choice. Many leading companies are based here, including listed companies, media companies and major trading and distribution companies. It is no coincidence that half of Germany’s 50 largest retail companies have their headquarters in North Rhine-Westphalia.

Thanks to its central location and excellent transport connections, the region offers ideal access to European markets. The exhibition halls are centrally located in the heart of Cologne’s city center and are therefore within easy reach of Europe’s largest economic area – just one hour’s flight from 180 million Europeans. Welcome to Kölnmesse, your gateway to boundless business opportunities and innovative events.