The IAW Team

Management

If there is anyone who knows the IAW trade fair from the ground up, it is Ulrich Zimmermann – founder, Managing Director and heart of the trade fair. Since 2005, he has brought the IAW from Hanover to Cologne with great passion and a clear vision. With a small but highly professional team of six employees, he has proven that it is possible to achieve great things in a family atmosphere. Ulrich Zimmermann is not only a strategist with a knack for innovation, but also someone who likes to roll up his sleeves and get stuck in.

Project Manager

Kerstin has been the front woman of the IAW from the very beginning and launched it together with Ulrich Zimmermann. She is a trade fair organizer through and through and has many years of diverse experience from all sectors at the trade fair in Hanover. She knows all the ropes and manages to plan the IAW year after year without losing her cool. She is at home networking with international exhibitors and cooperation partners and loves organizing great trade fair parties as well as being inspired by new ideas for the further development of the event.

Project coordinator

Coordination and organization are her thing. Improvising and acting spontaneously in the multifaceted everyday life of a trade fair – no problem. Structured, pragmatic, open and honest, she carefully and patiently takes care of all the needs of visitors and exhibitors alike. Some would say that Kristin is the interface between visitors, exhibitors and the team, but we all know that she is so much more. She has been an indispensable member of our crazy IAW family for 16 years.

Project coordinator

lives up to its name and is the point of contact for our international exhibitors. She has known the Cologne location from the very beginning. Since 2007, she has not only taken care of every stand request individually, but also always has an open ear for all the exhibitors’ worries and needs. She really enjoys the varied trade fair activities, as well as the close cooperation with our service partners and exhibitors. Bettina always likes something new – just like the IAW, always something new – with its finger on the pulse. According to the motto: Nothing is as constant as change!

Project coordinator

Petra has been a young and fresh addition to our project team since 2022 and brings momentum to the team. Petra likes variety and rarely stands still. She is friendly and helpful and is happy to take care of all concerns and questions, especially those of first-time exhibitors, for whom Petra is the first point of contact. She has the organization of the trade fair and the exhibitors well under control, even when things get hectic.
With her She solves many challenges with her negotiating skills and her experience in sales makes her an excellent support for the team and a competent contact person on the phone.

Marketing / Media / Graphics

Kira has been part of our team since October 2023 as an egg-laying She is the “all-rounder” of marketing. Whether print or online media, social media, conception or planning – she brings colorful structure and relaxed professionalism to every project and ensures that everything runs smoothly. With her creative mind and her open and honest Art is she is the contact person for all questions relating to marketing, media and graphics matters.

Online Marketing

Frido has just joined us at IAW. CPC, CTR and WWW are his colleagues. Besides the rest of us, of course, no one can top them. When it comes to online marketing, he’s there to bring a breath of fresh air. Why did he jump on board? Well, we’re an international, cool trade fair! If you meet him at the trade fair, talk to him, he likes that. When he’s not sailing through the shoals of KPIs and engagement rates, he’s a photographer.