Information
for exhibitors

Here you will find everything you need to know as an exhibitor at our events in order to organise your participation in the best possible way. We provide you with useful information, resources and practical tips to make your trade fair participation as effective and successful as possible. Find out how you can get the most out of your participation and present your company in the best possible way.

Exhibiting at the IAW trade fair offers a unique opportunity to present your company to a broad target group of trade visitors from various sectors.

With around 6,000 buyers from all trade segments from around 80 countries gathering in the halls of Koelnmesse, the trade fair offers a unique opportunity to order goods and discover new business opportunities. Be there and meet decision-makers from all over the world!

The trade fair offers an ideal platform for presenting your products, services and innovations to an interested audience. Use this opportunity to convince potential customers of the quality of your products and open up new sales markets.

The IAW trade fair is not just an order fair, but also an ideal platform for networking and exchanging business contacts. Meet potential customers, suppliers and business partners, make new contacts and deepen existing relationships.

As an exhibitor at the IAW, you have the opportunity to keep your finger on the pulse of the zeitgeist and present the latest trends and developments for promotional goods and seasonal items. Keep up to date with the latest market trends and position your company as an innovator in your sector.

Participating in the IAW trade fair offers you the opportunity to increase awareness of your brand and position your company as a leading supplier in your sector. As an overarching platform for all retail categories, you will meet target groups here that cannot be reached at specialised trade fairs.

The IAW trade fair is reserved exclusively for trade visitors – this is where professionals from various industries meet to discover the latest trends and products. This allows you to exchange ideas and do business in a professional environment.

The free and informative supporting programme at congress level offers you additional impulses for your success. You can look forward to hands-on contributions from retail experts, illustrative practical examples and practical workshops.

Internationality, diversity, purchasing power – IAW trade visitors:
The IAW is reserved exclusively for trade visitors. We welcome around 6,000 visitors from over 80 countries to each trade fair, who use the trade fair as an ideal platform for new sales markets. As a permanent fixture for top European buyers, the IAW is a must for anyone who wants to trade internationally.

Our trade fair attracts a diverse and highly qualified target group of visitors from different industries and regions. Buyers, wholesalers, importers and retailers from all over the world flock to us to discover the latest trends, make business contacts and open up new sales markets.

The E-Commerce Arena organised by RESTPOSTEN.de and the zentrada Forum offer a supporting programme for digital and stationary retail at congress level. Everything around the topics: Selling on Amazon & Co, online marketing or the latest developments in retail. Together, the two forums for digital and stationary retail offer a premium-class supporting programme. Top speakers, who normally appear at expensive congresses, will give exciting workshops and presentations – free of charge for all trade fair visitors. The ‘e-commerce quarter’, a special exhibition area that brings together system and service providers for digital retail, is also located around the E-Commerce Arena.

This is where the leading minds and companies from the retail sector meet to present the latest trends, deepen business relationships and discover innovative solutions. As one of the most renowned trade fairs, the IAW offers a unique platform for networking, knowledge exchange and successful business deals. Immerse yourself in the world of retail and experience the Who’s Who of the industry live at the IAW!

These and many other visitors regularly attend the IAW.
Don’t miss the chance to get the best deals for your trade twice a year.

Project Manager

Project Coordinator

Project Coordinator